Sunday, June 16, 2013
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Tuesday, June 11, 2013
Tuesday, March 5, 2013
Spam Blockers and a Kinder and Gentler Marketing Approach
An advance in spam blocking is another really good reason to take list building seriously.
The status quo in list building had been to lease a list and flood thousands of inboxes with your message. This cold call approach may result in some sales, but more often it results in angry recipients who reported your email marketing effort as spam.
As spam blockers became more prominent in almost every email system this approach to email marketing has often implode on itself.
Spam Blockers and a Kinder and Gentler Marketing Approach
The email marketing message itself may have been solid and even useful. The intent may not have been to spam. In fact, I believe there are some well-meaning online businesses that simply view mass email marketing campaigns in the same way they might have in direct mail for a brick and mortar counterpart.
The problem is with spam blockers most of these messages are never making it to their intended recipient. In essence the use of a leased list is a bit like flushing money down a commode.
Spam blocking software makes it more important than ever for online businesses to ensure recipients the only emails they will receive are the ones that they either ask for or are designed to confirm their order and shipping information once a sale has been completed.
To put this in perspective imagine if individuals had their own 'mail guard'. These individuals would be hired to follow you to the mailbox and sort through your mail making sure you only received personal correspondence from people you knew along with pertinent banking and billing mailings. They would eliminate certain mail order catalogues you have never ordered from and are not sure how you made it on their list. No more sweepstakes entries of magazine offers. No more sales flyers from businesses you've never heard of and postcards trying to sell a new satellite television system.
You might be thinking that this would be a great service to have. However, in an online environment it is a reality. Spam blockers are constantly upgraded in an effort to reduce 'junk mail' from hitting your inbox. Most of the time the mail is diverted to the spam folder where you can look at it if you want. In most cases it is automatically deleted from your account in about a month.
Because the online world is insisting on protection from unwanted emails this should cause online businesses to learn what they can about email marketing and transform their strategies to meet the needs of actual customers and prospects instead of pounding on doors that read, "No Admittance."
The use of spam blockers is a benefit to consumers and a challenge to online business. The role of business is becoming strongly geared toward meeting the needs of consumers. In fact online business may be more responsive to the actual and perceived needs of the consumer than brick and mortar counterparts.
The reason is that spam blockers along with other online consumer benefits have led business away from the blitz and toward a consumer-centric approach to doing business before, during and after the sale.
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Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Use the Easy Website Builder with HighPowerSites.com or the Website Builder at BuildAGreatSite.com. Make Money and Sell Ebooks at BooksWealth.com.
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Tuesday, February 26, 2013
How To Set Up Free Email Accounts
Setting up free email accounts is easy. I personally like to have at least two working emails and from my point of view if you have more than one account it is good to have free email account. I have Yahoo and hotmail free email accounts and I am fully satisfied with the service they provide. Apart from these two, I also have an email account with my cable Internet provider.
For routine emails I mostly use my hotmail account as it is the right place to do online shopping and casual interactions. My free email account in hotmail has a fun name showing my general attitude about the messages I send from there as they are all amusing and chatty. I especially like my hotmail account because it provides a wonderful anti spam feature. This anti spam is so great because it puts unwanted email into a junk folder and doesn't block your inbox.
I use my Yahoo free email account for some more serious communications such as contacting my online learning instructors or doing my freelance writing assignments. I chose a more serious name for my free email account in Yahoo as it relates to the messages that come from my account which are studious and proficient. This account also has a good anti spam feature that keeps possible junk mail away from my inbox folder.
How To Set Up Free Email Accounts
As I mentioned above, my third free email account is with my high speed cable Internet provider. The cable company I chose offers free email account to its customers. These accounts are suitable for keeping messages for friends and relatives. I hardly ever give my high speed cable email account to anyone, so I have no spam and few messages. In case I used this account more and got more messages in it, then I would take advantage of the anti spam feature my cable internet company offers and it would stop unwanted junk mail.
Nowadays everyone should have an email account. Most of the people have one or more email accounts. There are some people willing to pay for the service but you can easily save some money by conducting a little research and set up reliable free email accounts. If you chose to have several email accounts you would be able to organize your messages into different categories for family and friends, for work and other.
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Tuesday, February 19, 2013
Cyberethics (Information System Ethics)
In order to examine ethical issues, it is first necessary to define ethics. Today, we regard ethics as a "rational process founded on certain principles." However, I believe a definition that is more applicable to this project is the ethical theory that existed in ancient Greece. There, ethics was the study of what was good for both the individual and society. We will look at some online issues and how they may be good and/or bad for society. Cyberethics is quite simply the study of ethics on the Internet.
"Ethics begins when elements within a moral system conflict."
Cyberethics is often called as Information System Ethics. Information System ethics can be defined as "The study of moral, legal, ethical issues involving the use of information and communication technologies"
There are many unique challenges we face in this age of information. They stem from the nature of information itself. Information is the means through which the mind expands and increases its capacity to achieve its goals, often as the result of an input from another mind. Thus, information forms the intellectual capital from which human beings craft their lives and secure dignity.
However, the building of intellectual capital is vulnerable in many ways. For example, people's intellectual capital is impaired whenever they lose their personal information without being compensated for it, when they are precluded access to information which is of value to them, when they have revealed information they hold intimate, or when they find out that the information upon which their living depends is in error. The social contract among people in the information age must deal with these threats to human dignity. The ethical issues involved are many and varied in Information System Ethics.
Ethics is required in information Systems to overcome the following ethical issues.
Cyberethics (Information System Ethics)
Privacy: What information about one's self or one's associations must a person reveal to others, under what conditions and with what safeguards? What things can people keep to themselves and not be forced to reveal to others?
Accuracy: Who is responsible for the authenticity, fidelity and accuracy of information? Similarly, who is to be held accountable for errors in information and how is the injured party to be made whole?
Property: Who owns information? What are the just and fair prices for its exchange? Who owns the channels, especially the airways, through which information is transmitted? How should access to this scarce resource be allocated?
Accessibility: What information does a person or an organization have a right or a privilege to obtain, under what conditions and with what safeguards?
Information System ethics explores and evaluates:
o the development of moral values in the information field,
o the creation of new power structures in the information field, information myths,
o hidden contradictions and intentionality's in information theories and practices,
o the development of ethical conflicts in the information field. etc
Now let us take a look at privacy by the following examples. A few years ago, Florida lawmakers gave the go ahead to have monitors stationed in bathrooms at Tallahassee Community College to determine if the facilities were being underutilized. Students and faculty vehemently protested that the monitors violated their privacy. State officials said that the value of the information gained through the study was more important than the threat to privacy. Other issues like collection of private data of the users using internet by monitoring the traffic is strongly related to one's policy as that information can be further used for illegal purposes. These types of privacy issues are needed to be addressed properly so that they should not exploit one's freedom. One issue that I kept thinking about when I was constructing my Web page was whether it was ethical to lift an image from someone's home page and use it on my Web page without crediting the source. Such ethical issues come under property.
One reason that topics such as online gambling and pornography have become such firestorms of controversy in cyberspace is the simple fact that so many people have access to the Web sites. Simply put, if no one had access to online pornography no one would care. With this another issue "Censorship" comes which should be deal in efficient way as it is not easy to implement. Ethical issues can also be religious, moral or any other.These type of issues are not easy to deal with.
Similarly, let us take China into consideration on the issue of "Censorship". China has implemented the methods of censoring the internet that are somewhat harder to bypass for people generally unfamiliar with the way internet works. There is ,for example internet censorship as implemented in China--using a list of banned words that are censored on the fly. As users in china request a webpage , the incoming page is first inspected by government servers n blocked if a banned term such as "Democracy" is present. Human censors are also actively looking at what people browse on the internet, and block websites as they see fit.
Crimes on internet are also increasing in a continuous manner.Computer crime is a general term that embraces such crimes as phishing, credit card frauds, bank robbery, Industrial espionage, child porn, kidnapping children via chat rooms, scams, cyber terrorism, viruses, spam and so on. All such crimes are computer related and facilitated crimes. Many recent cases seen like Microsoft's website was brought down for a little time resulting in a huge loss to Microsoft. Similarly, NUST, one of the best considered university in Pakistan got Hacked and redirected to another domain. Credit card fraud have grown in an increasingly manner. Leakage of Military information from internet is another internet crime. Software known as Google earth, which shows information about different places including military land or can lead to robbery planning, is becoming an ethical issue around the world. Many people protest against this leakage of information but still one can't deny that it is one of the major enhancements in Information Technology.
The question about how to police these crimes has already been constructed, but this task is turning out to be an uphill battle. Since the first computer crime law, the Counterfeit Access Device and Computer Fraud and Abuse Act of 1984, the governments have been trying to track down and stop online criminals. The FBI of different countries have tried many programs and investigations in order to deter Internet crime, like creating an online crime registry for employers .The reality is that Internet criminals are rarely caught. One reason is that hackers will use one computer in one country to hack another computer in another country. And that criminal isn't working alone. Loosely organized groups--which security experts call "Web gangs"--conduct much of the illegal activity online. The structure of Web gangs may be patterned on that of traditional organized crime, in which the members of the group may never come into contact with one another and may never be aware of who they are working for.
Conclusion:
We live in an exciting time in history. The widespread availability of computers and Internet connections provides unprecedented opportunities to communicate and learn. Unfortunately, although most people use the Internet as a powerful and beneficial tool for communication and education, some individuals exploit the power of the Internet for criminal or terrorist purposes.
We can minimize the harm that such individuals do by learning ourselves, and teaching young people, how to use the Internet safely and responsibly. The term "cyberethics" refers to a code of safe and responsible behavior for the Internet community. Practicing good cyberethics involves understanding the risks of harmful and illegal behavior online and learning how to protect ourselves, and other Internet users, from such behavior. It also involves teaching young people, who may not realize the potential for harm to themselves and others, how to use the Internet safely and responsibly.
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Wednesday, February 6, 2013
Get Cheap Web Hosting Solutions Without Any Compromise on Quality
Choose a company that offers variety of packages
While choosing your web hosting partner, it is necessary for you to make sure whether the company is capable to deliver solutions as per your requirement or not. As a beginner in online business, you need only what you want. Only a company that can offer plans and packages after understanding your needs and requirements can live up to your expectations. Looking for cheap web hosting never means that you are going to accept any compromise on quality. Today's web hosting market is flooded with so many so-called cheap web hosting service providers but only a few can offer you the solutions which are really cheap on cost and high on quality.
Ensure user-friendly functionalities with technical excellence
Website is the only source and platform through which you conduct all your business operations. Therefore, it is necessary for you to equip your website with the best of technical excellence so that you can give your visitors a completely hassle-free and pleasant online experience. The more a customer finds ease on your website, the more he likes to visit your web pages. Technical complexities can demoralize your customers. What you have to do is just choose a web hosting company that has a proven track record of providing web hosting solutions with technical excellence at its best.
Get Cheap Web Hosting Solutions Without Any Compromise on Quality
Your web hosting provider should be equipped with the following-
High-end Windows, Linux, SQL servers Proficiency in handling the most complex hosting requirements All Linux hosting packages should be coupled with online site builder Robust & reliable servers with premium bandwidth Proven and guaranteed 99.9% uptime Secure and Hacker Safe certification Winner of distinct hosting awards and accolades 24 x7 live customer support Lowest rates without any hidden charges Multiple Payment Methods Yearly and Monthly Payment Plans Virus and Spam blockers 30 Days Money Back Guarantee
The data centre of the company should be equipped with-
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Comprehensive security framework
When it comes to running a successful online business what matters most is security. Nobody can even think of a healthy and flourishing business without ensuring undaunted security of his or her website. The company you are going to choose should make use of the best anti-virus software protection available under the sun so that you can provide optimum reliability to your visitors. You must remember that you can win trust of your customers only by assuring that their personal information is absolutely safe on your website. It will give a worry-free freedom to them to buy your products and service more and more.
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Monday, February 4, 2013
Back Pain - Rib Out of Alignment
Back rib pain can be one of the most uncomfortable issues. Maybe I should say that you'd be lucky if your pain were only uncomfortable, a rib out can really hurt. It can be in the middle of your back, or it can be in the ribcage in front. It's not the spine, the pain is no where near it. Maybe it's a cough pain that really hurts when you sneeze. And, what is this deep breath pain about?
Whatever it is, you want to know what it is and how to deal with it.
Most likely, it's a rib subluxation -- a rib out of alignment.
Back Pain - Rib Out of Alignment
A rib out of alignment is actually a fairly common occurrence. It's just that they usually go back into place on their own without you ever knowing that anything ever happened. Having a rib out that doesn't go back causes the muscles to tense up giving you your brand new back pain in the rib.
The ribs have joints where they connect with the sternum in front, and with the vertebra in back. They can shift up or down, though they have a usual pattern. It's when they get stuck that you have a rib misalignment that ends up causing pain.
You have a couple of options. One is that you can go to a chiropractor and have it put back into place. One issue people have with this is the cost involved. Another issue can be the pain a forceful adjustment can cause.
That pain can be avoided in most cases if you can find an activator chiropractor. An activator is a tool that knocks the joint back into place, usually painlessly. But, that still costs money.
Another option is that you could live with it until the muscles finally relax and the rib goes back into place naturally.
A massage therapist can sometimes get the muscles to relax enough that a gentle push will move the rib back. This isn't hard, but they would have to know how to do it. Or, if they help it relax enough it might go back on its own like it might usually do, but then there's that money issue again.
A final option is to put it back yourself. This really isn't that hard to do, but it does take knowledge. You can figure it out for yourself, others have. The best thing about that is that you can always avoid the cost of an adjustment. And, the method of putting it back yourself is very gentle and doesn't involve a crack at all.
So, if you have a rib out of alignment, let's see what can be done about that cough pain!
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The method of adjusting yourself is called self-adjusting-technique. But first, let me be honest with you. For many people, adjusting the ribs takes time to learn. But, the good news is that there is a video available on how someone can do the adjustment on you. It's still very gentle, and it works really well.
There's also videos that show how to do the techniques on yourself. They'll be up soon, and you'll get access to all these videos once you buy the book and they are available. And, you won't have to pay the higher rate that will be charged once all the videos are available. It'll be a package deal that you'll get ahead of time. (I apologize if you're reading this article and the price has gone up already. You can contact me and see if there's something we can work out, like just getting access to the video.)
It gives a lot of information about back pain and what can be done about it. There are also some very helpful emails that come after you sign up. And, you don't have to worry about spam, everything is fully compliant with the anti-spam laws.
Also, I am available via email. You can send me one now, I usually answer within a day or two. The free book comes with my email address, or check my blog.
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Wednesday, January 30, 2013
How Do I Stop Receiving Spam Emails?
I often have people ask me the simple question, "How can I stop these spam emails?" I don't know if you've ever noticed but in IT the short / simple questions users ask quite innocently are the hardest and longest questions to answer. After about the 100th time I'd heard this question I decided to put together a list of advice which I'm including below.
1. Check if your ISP has a facility to filter out spam before you receive it.
2. Check if your anti virus software has an option to enable spam filtering. If it doesn't it may have a low cost upgrade to a version, which includes spam filtering.
How Do I Stop Receiving Spam Emails?
3. If you are using Microsoft Outlook Express as your email client upgrade to the Open Source Thunderbird email client from the team who brought you the Firefox web browser. This includes an excellent spam filter and it's free of charge.
4. Have two email accounts. For example you can easily set-up an account on G-mail and another on Yahoo. Use one for personal or business use and use the other when registering on web sites or mailing lists.
5. Never use your main email address when posting to mailing lists or newsgroups.
6. If you need to put your email address on a web page consider displaying it as a graphic rather than text - this will avoid spiders gathering your address automatically.
7. If you want a "contact us" feature on your web site, consider setting up a form that people can fill in rather than using the mailto: option. This will avoid spiders gathering the address automatically. If you set-up a feedback form you should also implement a Captcha - those difficult to read letters and numbers you get asked to key in to prove you're really human.
8. Don't encourage spammers by letting them know you've read their junk! Make sure your email client doesn't display embedded graphics inside emails by default. Modern email marketing systems give the graphics in each email they send a different name. When your email program downloads the graphics from their web server they log that you've opened their email and they know they've got a good email address.
9. Think twice before you switch on an out of office reply. This is another sure way of encouraging spam. When you're on leave why not route your email to another account for someone to monitor for you. Also consider that out of office replies often contain alternative contact details such as your mobile / cell phone number. These can then be used by spammers to start spamming you via SMS as well.
10. Never respond or reply to junk emails. I know it's tempting to send an email back asking them to stop sending you this rubbish but you can be sure this will only encourage the spammers to send you more!
11. If you have your own domain name (for example yourcompany.com) check how your ISP has set-up your account. Until recently most ISP's set-up domain names with catch-all email addresses. This means that the spammer can use what is known as a dictionary attack to flood your ISP and your email account with spam. They do this by reading each word from a dictionary in turn and try to send mail to it for example Apple at yourcompany.com, Ant at Yourcompany.com, Atom at Yourcompany.com. If you don't want a catch all email set-up just let your ISP know, most will be only to pleased to disable this for you.
12. Try and avoid setting up generic emails addresses on your domain such as info@yourcompany.com and sales@yourcompany.com. These generic addresses are now so common that spammers will always try these first.
13. If you have followed these suggestions and are still suffering from a lot of spam, check your spam filter to see what settings it has. You need to find a balance between receiving too much spam and rejecting good emails. Spam filters work by scoring emails, the more suspicious they are the higher the spam score. As spammers get cleverer they are finding ways to lower their score. This means you may need to progressively tweak down the threshold.
14. Train your spam filter. There are usually two key ways to do this. First add the people you want to receive emails from to your address book. This is sometimes known as white listing email addresses and your spam filter should leave emails from these addresses alone. Then on an ongoing basis if your spam filter lets a spam email through highlight the message and use it's report spam option. If you do this enough it will gradually learn the characteristics of the spam you receive and the good email you receive and make a better job of separating them
I don't think you'll ever stop spam completely because there is really no sure way of defining what is and isn't spam but with a little set-up work you can drastically reduce the amount of spam you receive.
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Linda runs a number of websites and advises companies on IT and their web strategy. Linda's IT Management 101 Blog contains an ever growing list of useful IT and Web Strategy tips and trick.
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Wednesday, January 23, 2013
How To Flash A Phone To Cricket Or Metro PCs
Flash or Flashing--Technically, flashing refers to the overwriting or re-writing of the phone's firmware. There are many phones which can be flashed to cricket with all features working. On most CDMA phones, programming the phone can be done "over the air" by dialing a special code, usually *228 or some variation. Colloquially speaking, flashing can also loosely mean making a phone from one carrier work on another carrier. The easy way to tell the difference is that if your phone does NOT take a SIM card, then it is probably CDMA.
To flash a phone to cricket you will be overwriting th phones firmware. The firmware is software in the phone that doesn't change when you turn it off, and it cannot be deleted unless it is overwritten, hence flashed. It requires specific files called prl files.PRL or PRL File--Short for Preferred Roaming List--A small text file containing instructions for how a phone connects to a specific network's radio towers It is usually loaded by connecting the phone to a computer to overwrite its data. There are a few tools used such as a pst PST--Short for Phone Service Tool or Tools--Special software used by phone manufacturers to program their phones. And also a monster file - -"Monster File"/"Monster Pack", ROM, or "Kitchen"--System software that is needed to flash a phone.
In almost all case you will need to access the phones service programming menu- - -Service Programming Menu--A special menu typically hidden from the primary User Interface that allows for "deep programming" of a phone.You will also need access to msl and spc codes specific to the device you are flashing.MSL/SPC--Special six-digit codes needed to access service programming features on the phone. Access to the service programming menu can be disabled in a phone's firmware.
How To Flash A Phone To Cricket Or Metro PCs
Depending on your phone, it may require extra steps to unlock or get WAP and MMS working. That is why you need the msl/spc codes to allow deep programming to unlock these features. Not all phones will be capable to access wap or send and receive mms.
Ringtones generally have to be prepaid using a flex bucket. It is best to download ringtones before you flash your phone to cricket since they have a limited selection of ringtones and wallpapers.There are cases were flashed phones will not be able to download ringtones directly from cricket.
The details outlined above will not only work with cricket but you can also flash phones to metro pcs using the information provided above. It is best to do all your research before purchasing your phone to ensure that the cell phone you are interested in can be flashed to cricket or metro PCs.
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This content is provided by Danny Sanchez. It may be used only in its entirety with all links included. For more information on furthering your college education, please visit http://collegeinformations.com
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Sunday, January 20, 2013
What Happened to My E-mail?
Have you noticed that your e-mail just isn't as reliable as it once was? Do you wonder what happened? Aren't these technical things supposed to improve with time, and not degrade instead?
You're not alone. More and more people are coming to realize that the once dominant e-mail application, the one we've relied upon for years is no longer reliable. Our e-mail system is broken, and right now, there's not a single fix out there that's showing any sign of making things better anytime soon.
Now you might not think that a broken e-mail system is not all that important, but consider the fact that are large numbers of people who actually WANT to get e-mail from individuals and companies and many of those messages just aren't getting delivered.
What Happened to My E-mail?
Worse, you no longer get a reply letting you know that your messages were not delivered. They are simply deleted so you have no idea whether or not your message was even received. So what's the big deal, right? So you miss a few e-mail messages, who gets hurt?
The truth is that many legitimate, honest, hard-working business owners who rely on e-mail to market and promote their businesses are getting hurt, and many have already gone out of business because they can no longer reach their customers with e-mail.
Personally, I've been using e-mail to market my business since 1995. In those days, most every message I sent was delivered. Not only that, having as many as 9 out of 10 these messages opened was considered normal in those days. Contrast that with today's numbers and you'll see what I mean.
Right now, the average e-mail message is opened by LESS than 1% of the people it's sent to. If you're a business owner, this is certainly not good news.
For the people who use unsolicited e-mail (or spam) as their primary marketing tool, as opposed to legitimate permission-based e-mail, their solution to the problem has been to put more e-mail servers online and send out tens of millions more e-mail messages in order to get the same results they were getting just a few short years ago.
In response, the developers of e-mail spam filters have tightened up the noose to catch more of these illegal messages. While that has had an effect on the number of spam messages you see in your inbox, it's also had a devastating effect on businesses that send legitimate e-mail. Think of it as a side effect of combating the spam problem.
And so the story goes. As more spam is sent out, the spam filters get more aggressive and block more and more e-mail. As more and more e-mail is blocked, it becomes a less and less viable marketing channel, a more unreliable communications channel, and in many respects, it will soon become an obsolete technology as more and more people simply stop using and relying on e-mail.
Smart marketers, however, are not going to sit back and watch their businesses crumble because new legislation and technology have totally failed to fix the e-mail mess. The ones that will ultimately survive are taking action, and that action is in the form of finding new ways to reach their customers.
While there is a lot of buzz these days about "social media" there are yet only a few scant success stories, and ultimately this new media can't come close to the marketing power e-mail once had. That, we hope, will someday change, but it's still too early to know for certain when and if social media will ever be reliable replacement for e-mail.
Other business owners are turning back the hands of time and returning to what was once the only low-cost method of marketing; direct mail. For those of you who don't remember marketing before the Internet, direct mail was the de facto marketing tool to beat.
It's low cost and easy availability made it the marketing tool of choice for all types and sizes of businesses.
Direct mail is the tried-and-true marketing channel and has been for more than a century. Direct mail has changed little in decades as a powerful marketing tool. It's stable, reliable, predictable, and remains a well-respected and highly affordable marketing channel, even by today's standards.
When direct mail is combined with the Internet, it becomes a very powerful and highly flexible marketing channel. For example, a business might send out a simple postcard to their past customers alerting them to a special offer, sale, or other event. The customer is then directed to a web page for more information and to place an order.
The postcard will see a deliverability rate in the high 90% range, and of those, the vast majority will at very least see the marketing message printed on the postcard. When you compare that to the sub 1% who will actually see a marketing message sent via e-mail, direct mail begins to look very attractive.
Perhaps the most interesting thing about marketing with direct mail is that you can take most of what you're doing on the Internet and convert it easily to a format that can be used with direct mail. This is one of the biggest attractions business owners are excited about, aside from the rather immediate increase in sales, of course.
By Robert Imbriale
'The Motivational Marketer'
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Robert Imbriale is the author of the best-selling book, Motivational Marketing, and the top-selling audio crash course on direct mail marketing, Direct Mail Marketing Secrets. He is a successful business coach, and seminar leader who has helped hundreds of thousands of business owners create bigger, more successful businesses, and he can help your business too. Go to http://www.AskRobertImbriale.com If you would like to have Robert help you with your business, you can reach him at 1-800-541-3816 or at http://www.RobertImbriale.com
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Monday, January 7, 2013
How to Write an Effective Email Sales Letter
The proliferation of marketing companies that utilize the internet for automatic sales letter distribution has been growing right along with the numbers of independent contractors with network marketing and direct selling companies who use them - as well as all types of businesses and even political campaigns that use them. The "sales letter" has been around a long time. It is designed to be half introduction, half interest enticement that will open the door for the sales person to the potential customer. It is part of the philosophy: customers don't know about your products or business unless you tell them. And, customers won't know how they can purchase your products or services unless you tell them. And, unless you tell them, potential customers may not even realize what value your products or services have for them.
Hence, the Sales Letter.
On the internet, unsolicited letters of this ilk are called "spam." It is unlawful* to send sales letters without the recipients prior approval to receive. Marketing companies have methods of generating leads - a word for someone who has indicated some level of interest in a business, product or service - and build these leads into databases of people who do want to receive information, or "opt in." These databases are structured around all kinds of demographic information that will help the sales person to target just the right market segment with just the right letter.
How to Write an Effective Email Sales Letter
Crafting an effective sales letter for use in email sales campaigns:
1. Personalize the subject line and beware using words that will trigger an alert spam filter: rather than having a subject line that reads: "Hey Mac! Great Products At Great Prices, get a Free Consultation" - write a subject line that reads: "Hi Mac, wanted to let you know that Business B has a product that might interest you."
In the first example, using "Hey" is just rude. Using too many capital letters in a subject line will usually trigger a spam filter as will the word "free." Remember, your recipient has already agreed to receive sales email letters so the second subject line has enough information in it to let him know (a) that the mail is addressed specifically to him - you used his first name; (b) it mentions your business' name; and (c) it says right in the subject line that you have a product he might be interested in. In this case, "Mac" will be more likely to actually open and read the email letter; in the first example, his spam filter may reject it altogether and "Mac" will never have known of it at all.
2. Once the recipient opens the letter, start it politely with either "Hello Mac," or "Hi Mac," then continue with the body of the letter...remember, just because you are utilizing email as the delivery system, your sales letter should still follow the format of a good letter.
3. The body of the letter should begin with you letting the recipient know you won't take much of his valuable time. Write something like, "I won't take but a moment of your time, but wanted you to know that right now..." or "A quick note to tell you just one more thing that is exciting about our new product line...."
With an opening like this the recipient knows at a glance that (a) you value his time, and (b) you have information he doesn't yet know.
4. The main body of the email sales letter should be short and contain only what is necessary: in the case of a new product, for instance, you could have a short paragraph reading something like this:
-"...Business B has launched a new product: New Product. The new product market is huge...especially in the United States. This new product will bring a whole new market segment to Business B retailers...." Add a website address where the letter recipient can find more detailed information.
5. Conclude your email sales letter with the information that you want to be contacted: don't just end it with 'goodbye' and your signature line. Be gracious. You could use:
* -"...Have a great day. Please don't hesitate to contact me if you have questions - I check email multiple times per day as I'm always excited to discuss this business...."
* -"Phone or Email me anytime and let me know a good time to call you and a phone number to reach you. I'd love to talk with you...."
* -Please feel free to contact me anytime via my business email or phone. We might be in different geographical areas, but we certainly can work as a team...." [this works well with network marketing and direct selling independent contractors who sponsor long distance]
6. Use a gracious signature and include all the pertinent phone, email and/or snail mail address and website addresses necessary - you want the letter recipient to have as many ways of reaching you as possible.
* I hope this is a very good day for you.
* Sales Person
* Business B New Product Representative
* Phone: 000-000-0000
* Email: Salesperson at
* National Website: www Businessb
* ______________________
* Business B, New Product Sales
* 1234 Main Street
* Some City, State, 00000
It goes without saying that grammar and spelling would be checked and double-checked before hitting the "send" button on your sales letter.
Doing business utilizing online internet marketing tools is now part of the sales arsenal of every type of business around the world. Competition is fierce. Let your sales letters stand a better chance by writing the very best letters you can.
*The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them. The law, which became effective January 1, 2004, covers email whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. For more information visit www.ftc.gov/spam
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Linda C Smith, author and owner of a home-based business. I write a business blog at http://intlnat.com where you can also find links to my business. My joy in business is sharing my passion for my products as well as showing others how they can enjoy the benefits of a home business.
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